As the digital marketing space has grown, so have all the ways it can be exploited. Digital marketing includes online advertising strategies, search engine optimization (SEO) techniques, display media tactics, and many other methods used to increase exposure for a product or business. Digital marketing includes all aspects of electronic communication such as email, social networking sites like Facebook or Twitter, mobile advertising platforms like Google AdSense, interactive TV programs, and even texting (yes SMS text messaging).
This brings us to crowdsourcing, which is when a company uses the power of multiple consumers that contribute small amounts of time and/or effort towards accomplishing a goal. The reason this works well with digital marketing is that it's very streamlined. Digital marketing is centered around creating and managing online consumer's actions, which includes getting them to click on an ad or visit a certain website. Digital marketing often uses websites, blogs, webpages as well as social networking platforms that cover many different topics across various demographics. This can be seen in companies such as Facebook and Google who run thousands of ads every day that are designed to target specific individuals based on their age, income, location, and many more factors. Digital marketing works because it can deliver highly targeted content to the people looking for what you have at just the right moment they're searching for it. Digital marketing and SEO have become extremely popular in recent years due to their ability to make money but also the fact that everything is scalable. Contact US
